Naumi Group oversees a global portfolio of vivid hotels for voracious travellers


Naumi Group (part of SGJ HOLDCO) operates as the corporate entity overseeing Naumi Hotels and managing the underlying property assets. Founded by Executive Chairman Mr Surya Jhunjhnuwala, the group's first hotel was established in Singapore, and it has since expanded its presence globally, maintaining a diverse collection of properties.

The design of every Naumi hotel is built behind a story of architectural and artistic concepts brought to life by modern and cutting edge design visions. Each Naumi property represents a definitive hospitality style fueled by the desire to be whimsical, experiential, and innovative.

We believe that walking into a hotel is a chance to step out of the everyday, to close the door on ordinary.

Whether down the road or across the globe, crossing that threshold should feel like a step into a new and extraordinary world. Quickening your pulse with fantastical spaces, heartfelt service, and a generous spirit. Naumi invites you to dream in colour – to march to a beat that’s yours alone, to show off the hue that’s uniquely you, to dance like everyone is watching…and show them how it’s done.

Our spaces are a riot of colour, effortlessly efficient, and peppered with moments of whimsy – a true delight for the senses. Because we know that voracious travellers soak up their vivid surroundings to fuel their identity. They’re savvy, social, and looking for a ‘wow’ around every corner.

OUR VISION


Craft whimsical and innovative cutting-edge hotels that offer travelers imaginative designs, personalized services, and distinctive micro-experiences.

OUR MISSION


Cultivate a global footprint for the Naumi brand and expand our hotel portfolio across various countries.

Meet our Executive Team

Meet our Group Directors

Alison Adie


GROUP DIRECTOR
PEOPLE & PERFORMANCE

Alison is a seasoned professional with a passion for nurturing talent and driving performance. With a career spanning over 3 decades in the dynamic hospitality and tourism industry, she has amassed a wealth of experience in both operational roles and human resources.

Celeste Lee

GROUP DIRECTOR
REVENUE

With more than a decade of experience in revenue management across multiple regions, Celeste has held various corporate roles in major international hospitality companies covering, hotels, resorts, timeshare and now boutique hotels. Celeste believes strongly in developing a strong revenue management culture and constantly seeks new opportunities to grow commercial success across the portfolio.

Sharon Woo


GROUP DIRECTOR
SALES

Sharon has over 2 decades of sales experience in the hospitality industry. She has held various key sales roles in both hotels and serviced apartment international chains. A well-versed and connected sales professional among the corporate and leisure industries.

Meet our Directors

Dominic Gan


DIRECTOR
INVESTMENTS


Julian Yeap


DIRECTOR
CORPORATE FINANCE